| 翻訳と辞書 |
| Lemon (automobile) ： ウィキペディア英語版 |
Lemon (automobile)
A lemon is a (often new) car that is found to be defective only after it has been bought. Any vehicle with numerous, severe issues can be termed so and, by extension, so can any product with flaws too great or severe to serve its purpose.
==Etymology==
The word's use to describe a highly flawed item predates its use in describing cars and can be traced back to the beginning of the 20th century as a British and American slang.〔(Online Etymology Dictionary )〕
Its first attribution to mean a problematic car was in a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach, all advertising executives with the firm Doyle Dane Bernbach in 1960, which was a follow-up to their Think Small advertising campaign for VW.〔(Writing for Designers. Lemon )〕〔(Volkswagen's Lemon Ad )〕
Economist George Akerlof in his 1970 paper "The Market for Lemons: Quality Uncertainty and the Market Mechanism"〔(George Akerlof (biography) )〕 identified the severe lemon problems that may afflict markets characterized by asymmetrical information. A study of rejections of important economic papers noted that before his paper was accepted, the first lemon law was proposed in California in 1980.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Lemon (automobile)」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|